Question: In a Day After Recall ( DAR ) Test, 1 0 0 HH who watched a popular TV show were contacted the next day and

In a Day After Recall (DAR) Test, 100 HH who watched a popular TV show were
contacted the next day and asked if they remembered any ads for a new
pharmaceutical product. 7 recalled the drug's brand by name, and another 18
remembered it after being prompted. What was the total awareness of this product?
75%
70%
25%
18%
7%
In a Day After Recall ( DAR ) Test, 1 0 0 HH who

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