In a feedback loop, a response is the

Multiple Choice

number of times a consumer must hear a message before it can be accurately decoded.

impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.

positive or negative feedback that a consumer expresses immediately after exposure to a company's message.

impact, either positive or negative, that occurs when one consumer interprets a firm's message through word of mouth to another potential consumer using his or her own words.

length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.