Question: In a firm operating as a total system to implement the marketing concept, there are no departments. incentives are awarded for innovative marketing efforts. the

In a firm operating as a total system to implement the marketing concept,
there are no departments.
incentives are awarded for innovative marketing efforts.
the marketing manager directs and controls all company activities.
product planning is under the control of the production or engineering departments.
the whole company is customer-oriehted.
In a firm operating as a total system to implement the

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