Question: In a firm operating as a total system to implement the marketing concept, Multiple Choice the marketing manager directs and controls all company activities. the

In a firm operating as a total system to implement the marketing concept,
Multiple Choice
the marketing manager directs and controls all company activities.
the whole company is customer-oriented.
there are no departments.
product planning is under the control of the production or engineering departments.
incentives are awarded for innovative marketing efforts.

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