Question: In a five - year study, researchers conducted in - depth analysis of 1 6 0 companies and more than 2 0 0 management tools
In a fiveyear study, researchers conducted indepth analysis of companies and more than management tools and techniques. What was their principal finding?
Multiple Choice
Three major management toolssupply chain management, customer relationship management, and the use of an intranetwere equally beneficial in terms of business performance.
Supply chain management was the most critical element in stellar business performance.
Customer relationship management was more effective than product development.
The Internet was more effective in terms of longterm sales success than the use of retail outlets or direct marketing tactics such as catalogs.
Individual management tools and techniques had no direct relationship to superior business performance in the companies that were studied.
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