In a globalized market, how can marketers effectively navigate cultural differences and adapt their marketing strategies to
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In a globalized market, how can marketers effectively navigate cultural differences and adapt their marketing strategies to resonate with diverse international audiences while avoiding cultural insensitivity or misinterpretation?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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