Question: In a horizontal diversification strategy, growth involves taking a step back ( up ) the value - added chain. occurs at the same lengel of

In a horizontal diversification strategy, growth
involves taking a step back (up) the value-added chain.
occurs at the same lengel of the value-added chain.
involves taking a step forward (down) the value added chain.
involves opportunities unrelated to the existing value-added chain.
In a horizontal diversification strategy, growth involves taking a step back

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