Question: In a horizontal diversification strategy, growth: involves taking a step back (up) the value-added chain. occurs at the same level of the value-added chain. involves

In a horizontal diversification strategy, growth: involves taking a step back (up) the value-added chain. occurs at the same level of the value-added chain. involves taking a step forward (down) the value added chain. involves opportunities unrelated to the existing value-added chain

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