In a March $2023$ podcast, Make Yourself at Home, Alissa Heinerscheid, Bud Light$$s VP of marketing, discussed her desire to transform the brand because it had been declining for some time. Who did Heinerscheid hope to attract to the Bud Light brand?

Question $25$ options:

a$)$

Americans who identified with Anheuser$-$Busch's image of tradition.

b$)$

New young drinkers.

c$)$

Consumers strongly engaged in sports, such as the NFL and NASCAR.

d$)$

Consumers from European countries that had robust beer cultures, such as Belgium and Germany.