In a meeting of its senior management, a cigarette company reviews its plans to expand into several emerging markets. One executive suggests that targeting these markets may raise potential CSR concerns. Other attendees at the meeting dismiss the idea. Which of the following is the most effective response the executive could give to support his point regarding CSR concerns?

A) Women are an untapped group of potential cigarette consumers in emerging markets.
B) The GDPs of target countries may suffer from the burden of increased health care costs.
C) Cigarette sales have declined in many of the advanced economies in recent years.
D) Advertising that portrays smoking as "hip" will be most likely to appeal to young consumers.

Answer rating: 100% (QA)

Women are an untapped group of potential cigarette consumers in emerging markets Women and youth are fast becoming casualties of the cigarette epidemic Although global male smoking rates are almost fo... View the full answer