In a positioning statement, we want to be sure to articulate the value that we intend and expect our customers to receive. Your Harvard Business reading described 4 types of value. Which of the following term would best describe the value of connecting a customer to an aspirational group through the brand connection fe.g.. connecting a Peloton rider to the community of Peloton riders who might share their goals and to the Peloton instructor who might be an aspiration persona to them)? Economic Value Positioning Value Experiential Value Functional Value Social Value