Question $18$

In a positioning statement, we want to be sure to articulate the value that we intend and expect our customers to receive. Your Harvard Business reading described $4$ types of value. Which of the following term would best describe the valomer to an aspirational group through the brand connection $($cir goals and to the Peloton in the community of Peloton riders who might share their goals and the Peloton instructor who might be an aspiration persona to them$)?$

Social Value

Economic Value

Functional Value

Experiential Value

Positioning Value