In a recent annual report, a major soft drink manufacturer and distributor announced that the gross profit
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Question:
Answer the following questions:
1. in your opinion, are the marketing expenses in total a fixed cost, a variable cost, or a mixed cost?
2. justify your answer to number one. Why did you characterize them as fixed, variable, or mixed?
3. use some examples to justify your answer. See below for some cost options.
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