In a recent article about conversion rates, I mentioned that ecommerce websites convert anywhere between 1-2%. If you are converting at 1.5% for example and you can reduce your cart abandonment rate by 25% (from 50% to 37.5%), your conversion rate increases from 1.5% to nearly 1.9% - a nice improvement. Taking it one step further, if your average sale is $100 and you are spending 10% of revenue on paid search marketing to drive website traffic, you have improved gross margins by 40% - this is meaningful.

Write a one to two-page analysis of what you think organizations can do to reduce their abandon rate? Feel free to leverage an existing site like Amazon.com, BestBuy.com or another eCommerce site.

Be sure to cite your references (required element).