Question: In a recent interview, a brand manager at Procter & Gamble noted, Historically, we used to be focused on discovering the common hopes and dreams

In a recent interview, a brand manager at Procter & Gamble noted, Historically, we used to be focused on discovering the common hopes and dreams within a country, but now were seeing that the real commonalities are in generations across geographic borders. What is the significance of this comment in terms of segmenting and targeting?

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