Question: In a research study using the Zaltman Metaphor Elicitation Technique, participants: In a research study using the Zaltman Metaphor Elicitation Technique, participants: suggest alternative design

In a research study using the Zaltman Metaphor Elicitation Technique, participants:
In a research study using the Zaltman Metaphor Elicitation Technique, participants:
suggest alternative design options for a particular product.
fill out surveys about their consumption habits.
use the product in a controlled environment, while researchers observe them.
use photos or picture to make a visual representation of their experiences with the study subject.

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