Question: In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)? Provide examples of when a firm's strength might simultaneously be

  1. In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)?
  2. Provide examples of when a firm's strength might simultaneously be a weakness.
  3. Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?

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