Question: In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)? Provide examples of when a firm's strength might simultaneously be

  1. In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)?
  2. Provide examples of when a firm's strength might simultaneously be a weakness.
  3. Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?

Reference

KENTON, W. (2021, March 29). Strength, weakness, opportunity, and threat (SWOT) analysis. Investopedia. Retrieved from https://www.investopedia.com/terms/s/swot.asp

Olsen, E. (2021, May 4). Internal & external analysis. Retrieved from https://onstrategyhq.com/resources/internal-and-external-analysis/

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