In a typical formal segmentation research study that collects primary source data, what is the first consideration a marketer should evaluate? Group of answer choices How do different responses from several individuals in a household or organization combine to predict how the household or organization will behave? What information needs to be collected, and how should it be collected (e.g., survey form)? What statistical procedures will segment (potential) customers and describe aspects of their characteristics or behavior that are crucial to serving their needs? Who needs to be studied