Question: In a typical formal segmentation research study that collects primary source data, what is the first consideration a marketer sWhat is the biggest limitation of

In a typical formal segmentation research study that collects primary source data, what is the first consideration a marketer sWhat is the biggest limitation of marketing mapping tools?

They do not map

(

in a pictorial manner

)

a latge volume of data.

They do not represent perceptions and preferences in a manner that aids decision making.

They do not explain why customers form certain perceptions or preferences.

None of the above.

In a typical formal segmentation research study that collects primary source

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