Question: In Account - based Marketing, or ( ABM ) , : the entire organization is treated holistically. leads and prospects are treated individually. approach is

In Account-based Marketing, or (ABM),:
the entire organization is treated holistically.
leads and prospects are treated individually.
approach is valuable for lower-valued accounts.
individuals are categorized in groups.
In Account-based Marketing, or (ABM),: the entire organization is treated holistically.

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