Question: In addition to recruiting intermediaries, a company must develop programmes of activity to support channel members, including methods of motivating and training intermediaries as well

In addition to recruiting intermediaries, a company must develop programmes of activity to support channel members, including methods of motivating and training intermediaries as well as reviewing performance. What incentives and behaviour can a company use to encourage an intermediary to devote necessary resources and commitment to a particular companys products?
Question 1Select one:
a.
Free samples; territorial competitiveness; provision of supplier resources; the working relationship approach to intermediary dealings.
b.
Financial incentives; territorial exclusivity; provision of supplier resources; working relationship approach to intermediary dealings
c.
Free samples; financial incentives; territorial competitiveness; good working relationships
d.
All the above

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