Question: In addition to using the Boston Consulting Group ( BCG ) matrix, you decide to use the GE Business Screen as a corporate strategic -

In addition to using the Boston Consulting Group (BCG) matrix, you decide to use the GE Business Screen as a corporate strategic-planning tool.
From: Hofer, C. W., & Schendel, D.(1978). Strategy Formulation: Analytical Concepts (1st ed.). Reprinted with permission of South-Western, a division of Thomson Learning: www.cengagelearning.com.
If analysis using the BCG matrix suggests that a business should be sold immediately, what factors in the GE Business Screen would suggest that the business is actually worth keeping?
The companys operating costs are higher than those of competitors.
The capital requirements for expanding the business are high.
The market is large and there are few competitors.
The companys service network is less extensive than that of competitors.

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