Question: In addition to using the Boston Consulting Group ( BCG ) matrix, you decide to use the GE Business Screen as a corporate strategic -

In addition to using the Boston Consulting Group (BCG) matrix, you decide to use the GE Business Screen as a corporate strategic-planning tool. If in addition to having a high market share in the freight-forwarding industry, your company has strong technical know-how and can produce high-quality products at low cost, what would be the most negative classification freight forwarding could receive?
Average business
Loser
Question mark
Profit producer
In addition to using the Boston Consulting Group (BCG) matrix, you

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