Evaluate the importance of consumer behavior and explain its role in designing marketing strategies. Justify your arguments by providing examples from your experience. In formulating your Key Concept Exercise, consider the question: Why is it important to study consumer behavior in the industry you are working in?

In an approximately 500-word response, address the following issues/questions:  

Answer rating: 100% (QA)

IMPORTANCE OF CONSUMER BEHAVIOR Understanding consumer behavior helps in identifying whom to target ... View the full answer