In an experiment, consumers indicated that a $20 cup of coffee tastes better than a $3 cup of coffee. However, they could not tell the difference when the price information was not given. This is because consumers in general believe that high price means high quality. This phenomenon can be explained by:

a. exposure and attention

b. attention and interpretation

c. expectation and interpretation

d. sensation and interpretation

Answer rating: 100% (QA)

The phenomenon can be explained by c expectati... View the full answer