In assessing awareness, a marketer might be interested in knowledge of:

a$.$ the product itself.

b$.$ where the product is available.

c$.$ what the product is used for.

d$.$ the price of the product.

e$.$ all of the above.

Descriptive Research:

a$.$ usually takes the form of an experiment.

b$.$ has its major emphasis on the discovery of insights and ideas.

c$.$ is concerned with determining the frequency with which something occurs.

d$.$ is concerned with the determination of a cause$-$and$-$effect relationship.

Descriptive Research:

a$.$ usually takes the form of an experiment.

b$.$ has its major emphasis on the discovery of insights and ideas.

c$.$ is concerned with determining the frequency with which something occurs.

d$.$ is concerned with the determination of a cause$-$and$-$effect relationship.

e$.$ has as its main objective the establishment of priorities for future research.