In Assignment 1, the task is to examined the changing environment for business and factors impacting on communication in today's workplace. Student need to explore how these changes have affected corporate communications and why it has become imperative for modern organizations to communicating strategically. Although not every organization can include all the sub functions and responsibilities, to operate most effectively, a majority of these functions must be included in the overall communications function.

Your boss, the CEO of BRB company, has asked you to prepare a report investigating the question: ' why and how should managers master the corporate communication function '? in so doing she expects you to examine the following four sub functions within the function:

1. Identity, image and reputation
2. Stake holders
3. Crisis management
4. Corporate responsibility