In August 2021, the WeChat Mini Program of McDonald's had almost 29 million active users in China,
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In August 2021, the WeChat Mini Program of McDonald's had almost 29 million active users in China, the highest among all WeChat Mini Programs set up by brands. Discuss the pros and cons of McDonald's wechat marketing (localized and consumer-centric way of marketing) in China.
Related Book For
Entrepreneurial Finance
ISBN: 978-1305968356
6th edition
Authors: J. Chris Leach, Ronald W. Melicher
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