Question: In benchmarking, a retailer _ _ _ _ _ _ _ _ . compares its efficiency to those of comparable retailers evaluates its performance relative
In benchmarking, a retailer
compares its efficiency to those of comparable retailers
evaluates its performance relative to its plans
studies its customer satisfaction measure using the American Customer Satisfaction Index ACSI
sets its own standards and measures its performance based on the achievements of its sector of retailing, specific competitors, highperformance firms, andor the prior actions of the company itself
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