Question: In brand loyalty programs, why is personalization a key factor in driving customer retention? Personalization makes customers feel valued by tailoring offers and communications to

In brand loyalty programs, why is personalization a key factor in driving customer retention?
Personalization makes customers feel valued by tailoring offers and communications to their preferences, which strengthens emotional loyalty.
It focuses primarily on increasing brand awareness rather than maintaining existing customer relationships.
Personalization reduces the need for consistent branding across different consumer segments.
Personalization is more effective in product innovation than in customer retention.
In brand loyalty programs, why is personalization a key factor in

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