Question: In brand loyalty programs, why is personalization a key factor in driving customer retention? Personalization reduces the need for consistent branding across diverse customer groups.

In brand loyalty programs, why is personalization a key factor in driving customer retention?
Personalization reduces the need for consistent branding across diverse customer groups.
It focuses mainly on raising brand awareness rather than building emotional connections.
Personalization strengthens loyalty by tailoring offers and communications to preferences.
Personalization works better for product innovation than for retaining existing customers.
In brand loyalty programs, why is personalization

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