Question: > Question 27 10 pts When evaluating major channel alternatives, you may have to choose between using mass retailers like Wal-Mart and Whole Foods -

> Question 27 10 pts When evaluating major
> Question 27 10 pts When evaluating major channel alternatives, you may have to choose between using mass retailers like Wal-Mart and Whole Foods - or - smaller independent "Mom and Pop" retailers. What are the benefits and risks of using each type? Edit Enrmat Table

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