Question: In calculating both the Brand Development Index ( BDI ) and the Category Development Index ( CDI ) , a media planner obtains the following

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI), a media planner obtains the following results: High BDI and Low CDI. What do these results imply?
a. Low market share and good market potential
b. Low market share and poor market potential
c. High market share and good market potential
d. High market share and monitor for sales decline
In calculating both the Brand Development Index (BDI) and the Category

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