Question: After calculating both the brand development index ( 8 DI ) and the category development index ( CDI ) , a media planner obtains the

After calculating both the brand development index

(8

)

and the category development index

(

CDI

),

a media planner obtains the following results: high BDI and high CDI. Which of the following is likely to be true of the product class and the product?

high market share and good market potential

low market share and good market potential

high market share requiring monitoring for sales decline

low market share and poor market potential

high market share but not a good market to adivertise in

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