In Case Study $8,$ we saw an example on how consumers attach their own identities with that of the identities of the brands they consume. Which of the following is true about such situations? $[$You can choose more than one option.$]$

Group of answer choices

Since the consumers and their preferred brands have the same sets of values, belief systems, and tastes, the consumers would be attracted toward the brands due to those similarities.

None of the above.

Consumers buying from the same brand may form brand communities due to that shared sense of preferences and the need to belong among people with similar tastes.

The psychological distance between the brand and the consumers are less.