In Chapter $10,$ organizational structures are discussed. Generally speaking, the most innovative periods in a company cycle is when the organization is small and entering its growth stages due to less layers being between management and employees, and owners and executives often being in dual capacity roles. How can an organization continue to innovate as it grows in size $($that$\text{'}$s the first part of the question$).$ Next, how would YOU structure the organizational structure in concrete terms assuming a company is in its medium to large stage of growth to help maintain a spirit of innovation yet also have enough checks and balances in place to ensure consistent quality and service to customers and clients?

$2.$ Chapter $11$ discusses new product development goals, which are $(1)$ maximizing the product's fit with customer requirements, $(2)$ minimizing the development cycle time, and $(3)$ controlling development costs. Imagine yourself as a manager $($or if you are manager, use a real$-$world example$).$ Your company is feeling the squeeze to update a product offering you select. How would you work to achieve all three of the aforementioned goals, which your text states are often at odds? In your response, ensure you are specific about how you would address the goals and relate to a specific product or service $($you can change the names if need be$).$

$3.$ You have completed essentially the whole book. Chapter $13$ brings your technology together and readies you for implementation by discussing project size, project team leadership. Discuss how you $($a$)$ view the role of technology in the organization $($driver or enabler$),($b$)$ how you will lead the technology function $($if you are planning to be a technology leader$)$ OR how you will work with the technology function in the organization, and $($c$)$ some steps you will take to be intentional about integrating technology into your department.