Question: In Chapter 10, read the case study A Nasty Ending for Nasty Gal on pages 414416 of the textbook. Then, answer the questions below. Was

In Chapter 10, read the case study A Nasty Ending for Nasty Gal on pages 414416 of the textbook. Then, answer the questions below.

  • Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not?
  • What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?
  • If you were hired as the new chief executive officer (CEO) of Nasty Gal, what would you have done differently to keep the company from filing for bankruptcy?

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