In Chapter 15, ethical issues regarding the consumer are reviewed. Newer issues include the right to privacy and the role of behavioral advertising. The Discussion question involves the question of advertising by the food industry in the area of fast food and the role of that in childhood obesity. Read the Discussion question on Page 254, and respond to the four questions. Be sure that your answers are in paragraphs and complete. A simple yes or no in not an appropriate response.?

1. To what extent do you believe that individuals are responsible for their own weight (or in the case of children, parents or guardians)? 2. In your opinion, should the food and restaurant industries be held liable for the rise of obesity, or not? 3. If you were a manager for a fast-food chain or food company, what actions would you take with respect to obesity, if any? 4. What do you think is the best solution to the obesity epidemic? What role can the food and restaurant industries, trial attorneys, government policymakers and regulators, and individual consumers play in a solution, if any