In Chapter 8, please answer:

Discussion Questions

8.2. Name and explain the five important decisions that marketers must make in developing and marketing individual products and services.

8.4. Describe the service profit chain. Provide an example

8.6. Explain the four choices a company has when developing brands and illustrate each with an example.

Critical Thinking Exercises

8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

8.9. Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty makeup does not succeed, how could it affect Rihanna as a person brand?