Question: In chapter 8 , we learn about a vertical integration and diversification. For this assignment, we look at diversification strategies that were not so successful.

In chapter

8,

we learn about a vertical integration and diversification. For this assignment, we look at diversification strategies that were not so successful. Here is what I would like you to do:

Begin by identifying an organizations diversification strategy that did not succeed in creating competitive advantage.

Explain why you believe it failed.

Analyze how, if approached differently, the diversification could have been more successful.

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