In class activity Environmental Scanning during the pandemic: The case of HSBC HSBC The COVID-19 pandemic could be the most serious challenge to financial institutions in nearly a century. As the economic fallout spreads, HSBC find themselves juggling some big priorities that require concrete steps to reposition now while also recalibrating for the future. They're working to keep their distribution channels open, despite social distancing advice and supervisory and compliance functions that were never designed for remote work. They're trying to manage revenue and customer expectations, despite near-zero interest rates and growing pressure on consumers. And, they need to keep an eye on strategy and brand issues that will define their future, as market forces and customer behaviors potentially change coming out of this crisis. It's a tall order. But there are plenty of concrete steps banks can take, right now, to support the communities and customers they serve while balancing medium to long term positioning. It may seem early to be imagining a post COVID-19 world, but it's important to take the long view. Several factors will be especially important for the success of HSBC after the emergency passes. These may not seem like priorities today, but understanding how consumers are acting may help shape future product and distribution preferences. Instructions: 1. Conduct a PEST analysis for HSBC bank during the COVID-19 pandemic 2. Develop marketing strategies based on opportunities and threats that you have found during your analysis