Question: In Class Assignment # 4 Week 5 Value: 5 % What do you have to do ? First, become familiar with the 1 5 different
In Class Assignment # Week Value: What do you have to do First, become familiar with the different methods of prospecting named and described in the table below page and, as discussed in class today.Carefully read all scenarios provided below and choose only of scenarios below to work onAlthough there is no word count, ensure that your answer is concise, contains all of the necessary detail and rationale, plus contains your own perspective.Note: You need to only choose a single prospecting method for your answer.Word doc. Times New Roman, Size font. Answer in boldSCENARIOSA. Imagine you are a salesperson for a company selling photocopiers to SMEs Small and Medium Enterprises On your way to a meeting in Scarborough, you notice that Centennial College is building a large addition to the Progress campus. What does that tell you? What would you do in this scenario? Which of the prospecting methods would you use and how?B You've worked with a very happy customer Cutting edge Canadianbased lithium batteries manufacturer for more than years. The company has a great reputation in the North American market. How else can you benefit from this BB relationship? What would you do in this scenario? Which of the prospecting methods would you use and how?C Your company produces high quality industrial garage doors paint. As a sales representative, you're trying to expand your customer base by contacting North American producers of recreational and commercial boats. What is the best way to reach out to a valuable new connection? Which of the prospecting methods would you use and how?D You are a salesperson for a restaurant supply company. You've mainly been servicing a wide range of small, independent establishments. One of the objectives for the next years is to increase your revenues, hence add new customers. Recently, it has been announced that there will, within a year, the opening of a brand new, seat upmarket chain restaurant in the city. Which of the prospecting methods would be most effective? Why? How?E Your new job is working for an international tool company Fort Wayne Tools. Since they've been manufacturing the most expensive, heavyduty equipment in the commercial construction category. This year, Fort Wayne Tools has also begun manufacturing a new affordable line of homeownerfocused tools. You are responsible for both lines heavyduty commercial and homeownerfocused tools. The new expansion has now enabled you to start approaching retail chains, like Home Depot. Which of the prospecting methods would be most effective, and how?COLD CALLING: Contacting a sales lead unannounced and with little or no information about the lead. This can be via email or phone CLIENT REFERRAL: A name of a company or person given to the salesperson as a lead by a customer or even a prospect who did not buy at this time INTRODUCTION: A variation of a referral where, in addition to requesting the names of prospects, the salesperson asks the prospect or customer to prepare a note or letter of introduction that can be sent to the potential customer CENTRES OF INFLUENCE: A name of a company or person given to the salesperson as a lead by a customer or even a prospect who did not buy at this time NONCOMPETING SALES PROFESSIONALS: Salespeople selling noncompeting products NETWORKING WEB BASED: Using WebSocial Media sites designed to help salespeople identify and gather information about prospects like Linked In COMPANY RECORDS:Information about customers already in a company database like salesforce ADVERTISING INQUIRIES: Sales leads generated from company advertising efforts INBOUND TELEMARKETING: A source of locating prospects whereby the prospect calls the company to get information OUTBOUND TELEMARKETING: A source of locating prospects whereby the salesperson contacts the prospect by telephone TRADE SHOWS: Events where companies purchase space and set up booths that clearly identify each company and its offerings and that are staffed with salespeople who demonstrate the products and answer questions SEMINARS: A presentation salespeople give to generate leads and provide information to prospective customers who are invited to the seminar by direct mail, word of mouth, or advertising on local television or radio DIRECTORIES:Electronic or print sources that provide contact and other information about many different companies or individuals COMMERCIAL LEADS LISTS: Electronic or print sources that provide contact and other information about many different companies or individuals CUSTOMER RELATIONSHIP MANAGEMENT CRM:Internal computerbased programs that enable connection with existing and potential customers.
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