In class. we applied both the Michael Porter {What is Strategy?) framework as well as the 5-Forces framework to the Extraordinary Journeys case. For this question. we're going to apply the Ghemawat E: Rivkin framework "Competitive Advantage." Please answerthe following questions: 1. Using the Ghemawat and Rivkin framework to provide support for your argument: What are the unique sources of value [state at least 3 sources} that confer at least some competitive advantage over her rivals? Provide at least one sentence of support for each of your 3 arguments. In other words. how does lvls. Gordon create willingness to pay? 2. EJ is not a costleadership company. However. this does not mean that Ms. Gordon does not work hard to promote efciency within her company. What costonented activities or strategies does she employ [state 2 examples}? Provide at least one sentence of support for each of your 2 arguments. HOW do these activities help EJ maintain or develop competitive advantage