In class, we talked about Jenny$-$O$$s introduction of turkey burgers to the marketplace. It is harder to tell when a turkey burger is done cooking and customers were eating under$-$cooked turkey burgers. In order to educate people how to prepare turkey burgers, Jenny$-$O ran a set of commercials. These commercials have what type of marketing communication objective?

Question $8$ options:

Achieve a behavioral goal

Achieve top$-$of$-$mind awareness

Achieve an image goal

Achieve basic awareness

Achieve an information goal