Question: In class we watched some advertisement examples in which celebrities appeared (e.g! Naugher wristwatch ad.). Such advertisements have the intention of using aspirational people to

In class we watched some advertisement examples

In class we watched some advertisement examples in which celebrities appeared (e.g! Naugher wristwatch ad.). Such advertisements have the intention of using aspirational people to influence consumers buying decisions. In which category of factors would these examples fall under in terms of influencing consumer behavior? O a personal O b. cultural oc social O d. psychological

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