In common with the Porter five forces framework, the Schumpeterian approach views competitive behavior as the outcome of industry structure. [See p.93]

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In hypercompetitive markets, the quest for sustainable competitive advantage is the overwhelmingly important priority for firm strategy. [See p.95]

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False

The more variables that are deployed to segment a market, the more useful is the resulting segmentation likely ot be. [See p.104]

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