Question: In comparing B 2 B with B 2 C selling, B 2 C selling: involves larger purchases. has relatively few potential customers. involves a relatively

In comparing B2B with B2C selling, B2C selling:
involves larger purchases.
has relatively few potential customers.
involves a relatively short selling cycle.
involves more difficulty in identifying influencers and decision makers.
involves multiple influencers and decision makers.

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