In conducting a value chain analysis, a manager at a small manufacturing firm looks at a particular department within the company and sees that its activities are proprietary to the company's yet common across the industry. In this case, the manager would:

Question $4$ options:

Definitely work toward outsourcing this activity.

Definitely work toward keeping this activity in$-$house.

Want to consider outsourcing this activity, sell the unit involved, or lease the unit's services to other firms.

Try to make the activity less proprietary.