In consumer packaged goods $($CPsG$)$ that second word is vitally important not only to distinguish a product from its competitors on the shelf, but also communicate brand values and attitudes. Suppose you wish to purchase something from your campus store. Visit one on your campus and take a picture of Awake $($if your campus stocks it$)$ along with other confectionary brands on the shelves. Pay particular attention to energy, or health$-$oriented packaged goods. Describe the differences in packaging which might guide your purchase decision.